Online Local Advertising
Is a particular group of consumers were asked what advertising to find resources that are used primarily to a local company, 50% said they work with a search engine (Google.com, Yahoo.com , Ask.com, etc.) to begin.
On the other hand, was only 24% of respondents used the Yellow Pages first.Even when a group of small business owners were asked the same question at their first for a local company, an engine Internet search of the main source.
But did you know that nearly 50% of small business owners do not always spend more than 10% of their advertising budget on Internet marketing and advertising? Even the knowledge of the Internet is the first place they look as a consumer, you are looking for local information.
Traditional advertising such as television, radio, magazines, yellow pages, flyers, etc., are not as effective and more affordable. Almost every household uses a TiVo or DVR to skip commercials.
More and more customers are going to the radio without advertising or channel surf during this promotion. Yellow pages are a waste of trees that does even more. And most people are too busy to cut coupons from a magazine, circulars or newspapers.
Small business owners need to study how consumers – and their local companies are “untraceable”, where consumers are looking … Internet.
